This is the first of a two-part conversation with AndoMedia Group’s COO Paul Krasinski about the state of and prospects for online radio.

Ando is, of course, a company at the heart of the online radio universe – from metrics to ad insertion to enabling the capability to stream in the first place.  No company is closer to the success stories and lessons for improvement than Ando.

Paul and I covered six key ways publishers (e.g., broadcasters) can enhance the power of their online radio efforts and better monetize those efforts.

Watch this video:

If you prefer the audio version, click here:

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else.)