Don’t take my word for it.  Take the word of Gary Vaynerchuk, a guy who would not exist in the public spotlight were it not for all things digital.

Gary, who is now a speaker and mega-entrepreneur and Sirius/XM host and author and former interview subject right here in this blog – in addition to being one of America’s best-known wine merchants, makes some important points in this video:

It’s not the platform, it’s the message.

And you have to fish where the fish are.

And guess what?  Radio provides a very spacious aquarium.