2011 was another successful year for Finland’s commercial radio business, with ad sales up by 10% to 57.2 million euros.

It’s the second year in a row that the country’s commercial radio stations reaches a new revenue record. Radio is also expected to increase its share of total advertising revenue rom 3.9% to 5%, when TNS Gallup releases the 2011 media expenditure figures for 2011 at the end of January.

“Finnish private radio has had very good yearly growth in the past four years. There is not just one single reason behind the growth. The industry has invested in programming and training. The word is out about how cost-effective and powerful radio is” says Stefan Möller, managing director at Radiomedia – the organization for the privately owned radio stations in Finland.

Stefan Möller expects further growth in 20212, thanks in part to the addition of another 10 stations and 56 new frequencies.