18 Jan 2012 20:46
NRJ and RMC Gain in France
NRJ closes in on marketleader RTL in daily reach, while full-service station RMC sets a new all-time high in the latest French radio survey from Médiamétrie.
RMC has gained half a million new daily listeners in the past year, according to the November-December survey. The daily reach 7.9% is the highest ever for the station, as is the 6.6% marketshare.
Hit station NRJ’s daily audience is up by 555,000 year-on-year to 11.4%, following six consecutive positive ratings results. The morning show 6/9 de Manu has won 190,000 new listeners in the past year. However, the marketshare is up only slightly – from 6.2% a year ago to 6.3% now.
The marketleading full-service station RTL is down from 13.2% to 11.8% in daily reach, while the marketshare drops from 12.7% to 11.9%.

