Team

The Radio Intelligence Team

Peter Waak

President and Founder

  • Leading strategist on radio with successful cases in over 20 countries around the world.
  • Education from Stockholm University and Harvard Business School.
  • Managing Director of several radio stations in Europe.
  • VP Radio Operations for RTL Media Group which then had 25 Million daily radio listeners.

Mark Ramsey

President, Radio Intelligence USA

  • Mark Ramsey is a leading media industry thinker, futurist, and strategic researcher. He has been a key strategic advisor to many radio and television broadcasters worldwide, EA Sports and Apple, Inc.
  • Ramsey is also the author of Fresh Air: Marketing Gurus on Radio and Making Waves: Radio on the Verge.
  • Mark Ramsey has 26 years of strategy and research experience from small to major markets in the U.S.A.

Sam Zniber

Vice President

  • Program director for several radio stations and networks in the UK, France and Australia.
  • Acclaimed succes with Fun Radio and RTL2 in France, Galaxy in the UK and Mix 106.5 in Australia
  • Education in Strategic Marketing and Media from Harvard, UCLA and Columbia University.
  • Vice President Programming, Lagardère with 33 million listeners daily.

Björn Mohr

Co-founder and Head of Programming and Strategy

  • Björn has 30 years of radio experience and has programmed formats such as Soft AC, AC, CHR, Rock, Dance and public service formats.
  • In the past 5 years alone created successful strategies in 18 different countries.
  • As program Director, Björn took 104.7 RTL from #10 to #1.

Johan Levén

Head of Research

  • Master Degree, Stockholm University.
  • Strategic marketing, Queensland University.
  • Head of Research Opticom International, where he was responsible for strategic research in 38 countries for clients like Sony-Ericsson, Microsoft, IBM and media companies.
  • Research Manager at YouGov, where he oversaw 150 online research projects per year.

Ulf Tjerneld

Consultant

  • Group Program Director of SBS Radio Sweden where he oversaw five different brands in the following formats: AC, Urban, 80’s, Oldies and Classic Rock.
  • Program Director Mix Megapol.
  • University education in business administration with focus on marketing.

Fredrik Severin

Head of Music

  • Worked for MTV in London as Music Director.
  • Served six years as Music Director and Program Director for NRJ.
  • He executes music tests, music meetings and consults on music and online music testing in a market close to you.
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