Ideas
Create hypothesis for growth. Engage your team in developing new ideas for growth. Establish an environment of creativity and fun. Find inspiration from leading stations around the world.
Analysis
Find the right opportunity. Identify the most attractive growth opportunities in the market and your space. Define a detailed TARGET audience and completely understand their wants, needs and expectations.
Strategy
Do the RIGHT thing! Develop a STRATEGIC PLAN that makes you different and credible. Understand the key drivers to listen in your format. When you have these insights your team can focus on the content that create RESULTS!
Tactics
Do things RIGHT! Super-serve listeners by employing TACTICAL research. Music and Content Tests, Call Outs and Online Tracking. These should always be based on the Strategic Market Study to deliver your promise.
Communicate
A clear, consistent message! In today’s complex and competitive media market your station needs a UNIQUE position based on a key BENEFIT for the target audience. The Strategic Market Study helps you stay FOCUSED on the message that will generate growth.
Engage!
Via Digital and Social Media! You must have an innovative DIGITAL AND SOCIAL MEDIA STRATEGY to be relevant. Understand what content to provide, on what platforms, and when. Have a plan to tie it back to the key channel and how it promotes your brand and generates more revenue.
Execute
Stay on track and follow up! Develop a plan with your team based on the insights. Team involvement guarantees passionate execution and sets clear and measurable GOALS. Check your progress and re-establish your plan at least once a year or whenever the market changes substantially.
Success!
Get results with our team. When you work with Radio Intelligence you know you’ll be in good hands. We are totally focused on achieving results for your business, and we know you will be thrilled. Contact us today to begin!