Peter Waak

President and Founder

Leading strategist in radio with successful cases in 20 countries around the world. Educated at Stockholm University and Harvard, Managing Director of several stations in Europe, VP Radio Operations for RTL Media Group, which then had 25 million daily radio listeners.

Sharon Dastur

Vice President & Strategic Advisor

Built some of the biggest radio brands in the United States, including 20 years overseeing programming at the World Famous Z100 New York.

Prestigious awards – Billboard Women in Music, Radio Ink Most Influential Women in Radio, TJ Martell Women of Influence, Program Director of the Year (Worldwide Radio Summit, FMQB, S.I.N.).

Björn Mohr

Co-founder and Head of Programming and Strategy

30 years of radio experience programming formats such as CHR, Soft AC, AC, Rock, Dance and Public Service. Created successful strategies in 18 countries during the past 10 years as Program Director, took 104.7 RTL from #10 to #1.

Fredrik Severin

Head of Music

Served six years as Music Director and Program Director for NRJ. Fredrik previously worked as Music Director for MTV in London. Executes music tests, music meetings, and consults on music and online music testing in major markets and locations worldwide.

Adrien Chaussee

Operations Director

Skilled project leader with significant experience in quantitative research that spans over global CX projects (AIG, Axa).

Management and coordination of broad teams of data heroes on research projects in more than 40 countries.

Previous employers include leading international research companies.

Education in Marketing from ESC Amiens and University of West Florida.

Mikael Bergman

Research Manager

Bachelor degree from University of Massachusetts and Uppsala University.

Field of expertise include data processing, research methodology and survey design.

Deep knowledge and experience in Strategic Studies and Online Music Tests.